Most promotion or marketing-related blogs often sing the praises of using social networking sites for marketing purposes. Of course, we have heard time and again how much having a Facebook or Twitter presence can really take your product or service to the next level. This is simply because so many people – 750 million registered users on Facebook and 175 million registered users on Twitter – visit these places, so if you want to reach a wide audience, these are the places to go. One social media watering hole that far too many businesses, entrepreneurs and bloggers ignore is YouTube. Here are some tips for marketing on the largest video-sharing site in existence:
1. Learn from other prominent YouTube marketers.
A couple of years ago, Mashable featured an article that discussed several big players in YouTube marketing. Every company or organization that was listed in the article approached their video content in creative and interesting ways. Check out this article and do some browsing on Youtube to get ideas about how you can create effective video content to market your product or service.
2. Create video content that is more than just filler; it must be useful or entertaining.
The age of commercials is virtually over (unless the commercials are funny). As such, it’s not enough to feature something on YouTube that directly features what you have to offer. A YouTube audience is difficult to please, and why should anyone watch your video if doesn’t provide your viewers with something that tangibly benefits them? Many who market a product or service on YouTube, create video content that is only tangentially related to what they are trying to sell. For example, creating mini-documentaries or comedy sketches is a great way to connect with your customers through entertainment. Creating how-to videos for doing different things in the niche that you represent is a great way to provide something useful.
3. Spend time developing a presence on YouTube.
Most people, prior to trying to market their product or service, have already been firmly entrenched in Facebook and Twitter in their personal lives, so it’s not as difficult to make the transition from personal to professional. However, it’s not as common to have an active and well-developed YouTube account, simply because most users simply browse different videos absently. However, if you want your YouTube videos to be more visible to more people, you’ll have to become established in the YouTube community. That means leaving comments, sharing videos, and more.
4. Learn what it takes to get your videos noticed.
Just like Google has an algorithm, so too, does YouTube. Although you’d think that all it takes for your video to “make it” on YouTube, or be featured on the home page, is to get tons of views, that’s not the only thing that gets your video noticed, unless you have millions of views, which is unlikely if you are just starting out. Aside from the slight possibility of viral stardom, there are other things that you can actively do to get your video content watched by customers or potential customers. Check out this Search Engine Journal article to find out more.
In the final analysis, marketing on YouTube can be somewhat more time-consuming than promoting your product or service on other online platforms. But if you do it the right way, it could reap some very tangible benefits.
About Guest Author:
Alvina Lopez is a freelance writer and blog junkie, who blogs about accredited online colleges. She welcomes your comments at her email Id: alvina.lopez @gmail.com.