If anybody tells you “it’s important to have a mobile friendly website” you might not readily agree with their statement. The pros and the cons start lingering in your mind and stop you from taking action. Just stop wondering! Here are the reasons why actually you should do it and do it now.
1) The change of technology and the arise of new demands
Today mobile devices are the outcome of new touch screen technology. They are in no way similar to the traditional desktop computers or laptops. The screen size, resolution and the way people expect websites to appear on-screen are totally different. The non-mobile optimized website is difficult to navigate on a mobile screen in every sense. The font size, load time of the page, and even image size can have a large impact on the end user experience. To combat this issue, you can use a CSS (cascading style sheets) based layout. If you run a wordpress site you can get a plugin for this called simpler CSS. This combined with reducing your use of flash will immediately decrease load time and consequently, the frustrations of the user.
2) The era of mobile devices has begun
Most people no longer use just any cell phone; they use smart phones which are loaded with features so that users can do anything they please. This combined with the arrival of new age mobile tablets like iPads, Android Nexus, Windows Surface, etc has created a significant increase in mobile-device traffic. According to this report by betanews.com it is believed that mobile-device web users will surpass desktop users by 2015.
If your website is a wordpress website, you also have the ability to change your theme to one that responds to the type of device the reader is using.
3) The SEO and the Google search engine
If you have a website then you will understand the importance of managing SEO to ensure a higher volume of relevant traffic is reaching your site. Making your site mobile friendly will help to ensure it is search engine friendly. As a matter of fact, Google has a separate mobile sites index which means your traditional website might not show up in the search results on mobile devices unless you submit mobile version of your site separately.
4) The rise of Social Networking sites
Due to the increasing popularity of social networking sites the need for up-to-date information and sharable content has revolutionised. People who are using social media like Twitter, Facebook etc on their mobile devices have outgrown traditional searches to find information. They are more interested in staying current by checking social sites. This means that a higher volume of users will be clicking on shared links posted to social media and accessing website information on their mobile device. An ever increasing number of number of businesses are using social media to increase business, through competitions and product sales. Conclusively, it’s easy to see why it’s important that you update your site to suit mobile devices.
5) The need to make more business happen on mobile
Any site which gives a bad experience is sure to drive away customers to their competition. Mobile sites which are the right fit for such screens will ensure a positive experience for the end user. On-site-ads are more friendly to small screens and the links to affiliates and your own products are much clearer. QR codes are another great example of mobile focused tools. These clever codes are assisting business transactions on small screens allowing the user to scan the code which provides immediate information about the product/company/competition they are interested in. These codes even have the ability to show users reviews about products before they decide to buy.
When it comes to the question of compatibly on “how to ensure any website adapts itself to fit on all major devices and performs in the same way”, the answer is “a simple and fast loading mobile friendly website”.
Have you updated to a mobile friendly website yet?
Stil confused about how to go about making your website mobile friendly? Does it all seem too complicated? Machoarts.com to the rescue! Drop us a line and we will help you to make your website mobile friendly!