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6 Questions to Ask Before Starting a Business Blog

Posted in Blogging By Dee

In the past few years, the rapid growth in personal and business blogging has many business owners asking if blog marketing is for them. Business blogs have cost advantages over traditional advertising and marketing tools. As online blogs are designed for regular updating, the ongoing addition of fresh content makes them naturally search engine friendly. Well-constructed business blogs have other built-in optimization features like links between posts that help to keep visitors on your site. Besides being wired for organic growth, business blogs provide a platform to showcase your expertise through posts on industry issues and new developments at your company.

Business Blog

While the internet has empowered consumers with access to independent opinion, business blogging has taken the buying process beyond the static review to interaction through blog comments and responses. Enabling comments on your blog can increase your customer contact and generate sales leads for your online business. Some business blogs develop such a following that visitor comments sustain the momentum, encouraging inbound links and improving your site’s rank with the search engines.

Blog writing, however, requires an ongoing commitment, as well as a clear vision of your blog’s objectives and focus. Here are six questions to ask before you or your employees jump feet first into the corporate blogosphere:

1. What do you want to achieve by starting a blog?

This may seem like an obvious point, but setting goals for your business blog will help you decide if this strategy can work for you. Understanding the market you want to draw to your site and what you want to do with those visitors when they arrive will point you toward a static site or interactive features, such as comments and surveys. You can get as technical as you like when setting objectives for business blogging by using analytics software to measure traffic to your site.

2. Are you prepared to plan and set up your business blog?

Although the new blog building tools are more user-friendly than in the past, you’ll still need to do some homework to learn how to create a blog. You’ll also need to make decisions about who will maintain and moderate your blog and whether you want to use RSS feeds or sharing tools for social networking sites.

3. How will you know if business blogging is working for you?

If your goal is to build relationships or open a dialogue with customers, you’ll need a way of assessing if you’re achieving those goals. You may also want to track the percentage of visitors who convert to sales before and after you’ve launched your blog.

4. Can you make an ongoing investment in blog marketing?

Blog writing requires discipline and the patience to wait for results in improved traffic or conversion to sales. If you only update once a month and occasionally add resources, your business will lose some of the search engine advantages of blogs. Visitors and search engines like new content, and consistently offering valuable content that readers can use, such as a calendar of trade show dates, encourages visitors to come back to your site.

5. Can you foresee a steady stream of topic ideas?

Before creating an online blog, try brainstorming topics for posts. Your business and customers are your best sources of inspiration for topic ideas. If one customer asks a question, chances are good that other visitors will also want to read your response.

6. What rules and policies will you put in place for your blog?

Opening your blog to comments allows anyone to post, and not everyone who comments will wish you well. You need to consider how you’ll manage self-promoters on your blog. What will you do if a thread turns into a lovefest for your competitor? Will your employees know how to respond to well-reasoned criticism of your products or unjustified attacks from anonymous commenters?

A successful blog marketing strategy needs a practical plan. But deciding to allocate time and resources to a business blog can enhance your web presence and draw prospects to your site. Consumers have come to expect to interact with businesses online, and business blogs are a low-cost way of starting a dialogue.

About Guest Author:
Dee Barizo blogs for The Best Degrees, a site featuring the top nursing programmes offered online.

12 comments
myseopandit
myseopandit

Nice post.I enjoyed reading your post.Writing a blog would merely not be enough alone unless and until the blog receives the right visitors.Thank you for sharing these informative and useful tips.

Thanks,

Mark Sanders Tampa
Mark Sanders Tampa

I have reviewed your blog carefully so beautiful. I will apply this method in my firm. Thanks for creating a sweet able & popular blog.
Thanks
Thomas

Lawrence@CreditDonkey
Lawrence@CreditDonkey

You have a great perspective there, the article that you wrote is really fluid and informative. Thank you very much for sharing it with us!

alan thomshon
alan thomshon

I found this informative and interesting blog, so I think so it’s very useful and

knowledgeable. I would like to thank you for the efforts you have made in

writing this article. I am hoping the same best work from you in the future as

well. In fact your creative writing abilities has inspired me. I really thought that

blog is spreading its wings rapidly...
Thanks a lot.

preeti kapoor
preeti kapoor

Lots of great information and inspiration, which we all need! I really appreciate

the efforts made by you for this. Well Done! Thanks for sharing the information

with us.

nazimwarriach
nazimwarriach

Hi DeeBarizo,
I am thinking to make a checklist about MLM business startup and this post will be very helpful for me in this regard.
Thanks

Satish
Satish

Really cool and nice post, as many of the people have the common doubt of asking that is blog should be regularly updated? this is the best answer for them :) thanks for the awesome questions and answers :)

Rohith VR
Rohith VR

Nice Article I like it Its Very Helpful for newbies like me... Thanks For Sharing.. :D

steven papas
steven papas

Thanks for your precious points Dee. Blogg starters should clearly specify if they want to run a blogg as a hobby or as a money making machine. If they go for the latter, they should focus and dedicate themselves to their goal as if it was a matter of an emergency. Then they 'll see results. Having a list like yours will help every novice blogger get started.

Jijo Sunny
Jijo Sunny

Working questions these are; but quite difficult to cop up with.
Awesome, interesting articles.

Dee
Dee

Thanks, Rohan! Glad you liked it.

Rohan
Rohan

What i particularly like about the writeup is that its made in a questionnaire form and that makes it relate to the person in concern and all the content makes perfect sense since it is in the perception - foresight format !
Makes a great read !
Tweeted and shared !