Many people get confused about the concept of social media marketing for their websites. After all, social media is comprised of blogs, social networking sites, video marketing sites and more. These are all places on the web that can take people away from your website, right? Well, they do if you’re not working on your social media marketing. If you are working on your social media marketing, these are all places on the web that can bring traffic directly to you.
So how do you get on board with social media marketing? Start a blog. In addition, write guest posts for other blogs. It’s all about getting the word out about what it is you do and where you do it. If you are a chiropractor in Folsom, for instance, you’ll want to find as many ways to link back to your website with the words ‘chiropractic Folsom’. This is done by submitting blogs with those embedded keywords and backlinks, spreading the word on MySpace and Facebook and creating videos to send out on YouTube and other video websites, etc.
The concept behind social media marketing is that of inviting your customers into your conversation. No longer are you just talking at them, you’re talking with them. They can tell you what they want which is priceless information for any business owner to have. You’ll know what to fix, where to find your potential customers and how to be as appealing as possible to them. You’ll keep them updated on all your special offers, new products and various changes in your business. It’s almost as if your customers are now literally your friends because when you speak, they can speak back. Indeed, it’s a great opportunity to bring in more traffic and therefore more sales to your website by participating in social media marketing. In fact, it’s nearly as essential as SEO and PPC marketing practices.
Only websites that have a well rounded marketing approach will reach their profitability potential. Gathering potential customers from all corners of the web is what every website owner should be seeking after. This is something that is possible for everyone to achieve and it’s also something you can get started on today. So do it and reach make your websites’ true profitability potential.
About the Guest Author:
Ryan Chaffin is an Internet fanatic. After learning what it takes to make a website at age 14, he discovered within himself a passion for the Internet including social media, search engine optimization (SEO), blogging, website design, and website production. You can also find Ryan on Twitter (@ryanchaffin).