MachoArts passionately provides useful articles for Creatives. We share resources for Designers, Photographers & bloggers.

Social Media Archive

Social networking has come a long way since the days of over-stuffed Myspace profiles and 12-hour chats on AOL Instant Messenger. The way we use social media has changed more over the course of the past ten years than we realize. Do you remember sharing videos before Youtube? How did you plan events before Facebook? What was the myspace term for “writing on someone’s wall?” Just like you’ve already forgotten what the old Facebook layout looked like, we can’t remember everyday life before the mass takeover of social media. But, with all the changes comes increased usefulness for social media. [&hellip

Read Post

Experts ranging from research managers to customer care specialists have been recently pointing to a growing trend: internet surveys, once a hugely powerful tool for tapping the mind of the consumer, are increasingly being replaced by social media. Despite the power commanded by social media platforms like Facebook and Twitter, this news would still have come as a surprise just several years ago. At one point, Online Surveys were a darling of the tech age; they rose to prominence alongside the dot com boom, as start-up companies like SurveyMonkey established a business model whereby anyone could create a survey online. [&hellip

Read Post

In order for a marketing campaign to be successful it has to grab a viewer’s attention. Here are ten tips to help you do just that when you use YouTube as part of your marketing campaign. 1. Make a Personal Connection President Barack Obama made history with his YouTube campaign. He connected with a younger generation of voters  – something many people thought impossible. 2. Get the Audience Involved Producers of “America’s Got Talent” and “Tourism Queensland” know the value of audience involvement. Whether it’s getting auditions or finding job applicants, both have successfully used YouTube for campaigns. 3. Ask and [&hellip

Read Post

In today’s online orientated world, effective website design strategy is essential. After all, without a solid website strategy, how else will you be able to reach the millions of potential customers who could be actively searching for your business right this very second? The online world of business works in a similar way that traditional brick and mortar businesses work – customers walk through the door, and browse the products on offer, before deciding whether or not they wish to make a purchase. In the online world, the main difference is that customers are far more likely to make that [&hellip

Read Post

YouTube is one of the best places to post a video. Unfortunately, the majority of people posting on YouTube don’t understand how to make a good YouTube video. If you want to get people to click the “Like” button, do yourself a favor and avoid these eight awesomely bad YouTube characteristics. 1. Ignoring YouTube’s Recommended Settings Many amateur videographers think the recommended settings are more like guidelines. That’s a good way to view the recommendations if you want to produce a bad video. Good videos follow YouTube’s suggestions: Format your video using MPEG-2, MPEG-4, or H264. Set your viewing ratio [&hellip

Read Post

The use of your local newspaper or radio station will not help you to make a success of your online business in this modern tech world. The key to your success is the use of Social Media. When you open up your online business you need to make sure that the website is presentable, has fresh articles on it which you can use for Social Media marketing. Twitter One of the best sources for you to get started with your online business is the Twitter account. On Twitter you will be able to find out what is happening in your [&hellip

Read Post

Most promotion or marketing-related blogs often sing the praises of using social networking sites for marketing purposes. Of course, we have heard time and again how much having a Facebook or Twitter presence can really take your product or service to the next level. This is simply because so many people – 750 million registered users on Facebook and 175 million registered users on Twitter – visit these places, so if you want to reach a wide audience, these are the places to go. One social media watering hole that far too many businesses, entrepreneurs and bloggers ignore is YouTube. [&hellip

Read Post