Web designers’ most common mistake is when they get too soaked in the world where they function best. This world is obviously the World Wide Web, where humans can act freely as moronic robots, pretentious geeks, and phony experts. And when web designers get too involved in this world, they tend to forget their position as well as their sole task as a web designer. They tend to rely on the Internet, and do all their works in the realms of the Web; they end up forgetting that websites are intended for real humans —real and talking humans with blood, veins, and flesh—and not for “still life” in the World Wide Web, which would gladly accept your website without any word or complaint.
An excellent website is assembled with a basic fact in mind- that the Internet is only a tool, and real humans are its audience. With that elementary principle, what web designers are supposed to do is systematically take in this basic law into two pieces: Internet is a tool; humans are audience. It is like the concept of performing arts: The Internet is the actor; the humans are the spectators.
Designing for humans is designing for their senses; therefore, as web designers, we have to begin our design process with human senses in mind.
Telling a story
Telling a story does not mean you have to copy-paste a Hansel and Gretel fairy tale on your website as content. It’s an act of introducing a character to your audience. On our part, our character is our identity and our branding, which we founded through design elements such as color, layout, and typefaces. Therefore, these design elements are essential to introduce a powerful character to our audience, to keep them on our sites and to have their attention solely on us, on our website. Moreover, a character should nurture and grow inside our audience’s mind and heart, until it becomes part of their lives. We need to capture their attention through delivering well-balanced designs we have gotten from our artistic inclination and influences. We tell a continuous, engrossing story through our designs and element choices.
Act like a precious tramp
We have to sell our websites to our audience, for them to rearrange their schedules exclusively for us. In order to devour and nail this process, we need to understand color and contrast.
Color and contrast are the most abused elements in web design. There are designers who waste their time painstakingly choosing over a million available colors on Photoshop without really understanding its importance because they do not pay attention to the power and value of contrast. You have to understand the value of contrast to understand the significance of color. Color cannot stand alone without contrast; contrast is only a word without color. In short, in selling your website to your audience, proper color and contrast usage is the key. Once you learn how to handle these two things correctly, you would not have problems with selling yourself to audiences of different niches and target markets.
Color and contrast is the main ornament that adorns your website. It’s your selling power, a powerful entity that lures ‘human audiences’.