The future of SEO, as we know it, is quite shaky. Spun content does not work, bulk links now do more harm than good, rewritten article does not have the same value and spamming social media sites does not yield the same result anymore. Now it is not just the off page SEO techniques that can make Google hate your website, you need to take care of some On page SEO techniques too. You cannot stuff keywords in the content or in the Meta data, should not practice any sneaky things like hidden texts, one-pixel images to stuff keywords etc. So, it is quite evident that winning love of Google is quite tough but unless your website is loved and admired by Google, it will not be able to make the most of it.
Here in this article, we are going to share how you can ensure eternal love from Google:
Do Not Think About Google:
Well, the more you will think about making a website Google friendly, the less you are likely to do it. Rather than trying to please Google, you should devote all your efforts to make your website user friendly. By user-friendly I means, you need to publish great content, post some nice infographics occasionally, review the whole thing carefully before it goes live, promote articles via social media and give attention to what users want. If you manage to do it, users will start spending more time on your website and you will see Google start loving your website. The trick is – think about users and not about search engines, as search engines are quite capable of taking care of themselves.
Use Keywords rationally:
The days of keywords stuffing to achieve higher ranking have long gone. Even the term keywords density has also lost its significance these days. If you are trying to maintain 4% or 5% keywords density throughout the body content to see higher ranking in Google, I must say you are playing havoc with the quality and the flow of the writing that goes against the ethics of user-friendliness. Of course, there is no denying of the importance of using keywords in the body content and in the meta data but you should not overdo it otherwise it will treated as spam. Use keywords judiciously and your website will have a far better online presence.
Do Not Use Too many Ads:
Google has made it clear that sites that harbor too many ads in the Above the Fold section are going to get penalized for poor users experience. So, keep the interface neat and clean as far as possible and if you need to earn money for your blogging passion, you should feature the ads in the middle and in the end of the content but that too should not play spoilsport with users experience.
Add Fresh Content:
Adding fresh and unique content regularly is the best option you can have to make your secure top ranking for some trending topic, thanks to Google’s freshness update. To make the most of freshness update, you need to add a news section or blog section in your website and feed the section with regular post and you will have a better world to live.
Make It Light Weight:
Believe me there is no shortcut way to success. To win love from Google, you will have to work really hard. Create great content and promote in via Google +. Do research and organize brainstorming session on regular basis that will help a lot to create killer content.
About Guest Author:
Jay Osbrone has been working as a content writer, SEO analyst and web designer for the past few years. He is a passionate writer and loves writing on facebook marketing, Facebook templates and other social media topics.