Facebook has turned into quite a phenomenon. It seems like almost anyone and everyone with internet access has an account, and this means that you can reach out to a lot of potential site visitors through this top social network. That being said, the following are just ten tips that can help you get started marketing your website on this top social network.
1. Get on Facebook NOW!
Your competition is already on Facebook, and if for some weird reason they are not, you want to beat them to it! It is completely free to set up a profile and start getting fan for your site.
2. Post a picture
You need a profile picture because it signals to those who visit your pages wall that it truly is the wall for your page and not an imposter. If your site has a mascot or logo, that would be a great image.
3. Let EVERYONE know that you have a Facebook page!
If you have an email list, send out a notification as soon as you have a presence on Facebook. Be sure to put links to your profile prominently on your site and on the footer of all of your emails. Tell your friends, family and coworkers too.
4. When you post new content to your site, post links to your Facebook wall
Not only will this give you a bit of an SEO boost, but this will help to drive traffic to your site. Also, it is easy for your fans to share your content once it is already on Facebook.
5. Talk about things other than your website
Social marketing works best with a soft sell. This means that you can’t be constantly pushing your website and instructing your fans to go there. If this is all you do, the amount of likes you have will surly atrophy.
6. Post videos, photos and other flashy content
These are the types of contents that your fans will not only love, but they will also love to share these. This will most likely result in even more likes leading to more visitors for your site.
7. Consider trying an ad
Facebook users spend a lot of time on the site each and every day. If you are thinking about advertising, Facebook is a great place to be sure that eyes end up on your ad. There are also many introductory offers from Facebook that makes advertising inexpensive.
8. Like other relevant pages
Social media should be just that. Like pages that are related but not competitors. You will be able to comment on these other page’s walls and post content, and this could lead to more likes and visitors with time.
9. Update your page regularly
Remember though, your updates are about quality, not just quantity. Your posts will show up in your fans’ newsfeeds, reminding them that you and your website are there.
10. Respond to your fan’s posts
Social media is a discussion. It isn’t just about your message, but it’s about what your fans think as well. Make sure you get involved in the conversation in a way that represents your site and its message well.
About Guest Author:
Frederic is a web-enthusiast, flash templates designer, who is interested in films, music and new technologies.