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Hottest Print & Web Design Trends 2011-2012

Posted in Design By veronica

Just like the fashions in clothing change with the seasons, reviving old trends and reinventing current ones, graphic design has to breathe innovation, if designers want to stay ahead of their game. Trends in this case are like waves that come and go and surge again. It is not so easy to identify them right away, and not everything is for everybody:  just like with clothes, you have to find your perfect fit.

Color Trends

Go basic

Lately, we have been observing a lot of basic color schemes, made of abstract colors inspired by the visual spectrum of light: red, green, blue, yellow, etc. The rainbow-y look of both webpages and print designs created with this in mind is very attractive: the colors are so strong and powerful that they immediately capture attention.

These color schemes have often been used over a black or white background, to make them stand out even more, and both in typography and images. Here is one example I love:

Vividways

Designed by Chris Spooner

Here is a real life example by Parallax Design, Australia  for a wine company.

Parallax Design

Three-Dimensional Feel And Scrolling With Parallax

Modern graphic design is all about creating 3-D illusions. Just like in film and television, designers must now make people feel like they are inside the picture, and that they can choose, in the case of webpages, in which direction they want to go next. There is a big play between foreground and background to create illusions of depth, but scrolling to the sides, like in the simple, but very effective, example below is also coming in pretty strong.

Head2heart Homepage

Head2heart Homepage

Retro is back; actually, it never left

Retro and vintage are some of the strongest trends in ANY kind of design today. Webpages are certainly not the exception. I love how this Retro Design webpage plays with art, photos, text and music to create an authentic RETRO feel. Check it out! Besides, there is something utterly relaxing  about that music.

Minimal Times

Minimalism has been around for a while, but it has only somewhat recently taken over the web design arena. Minimalism here can be expressed in many different ways: understated taglines and texts, simple and often light or primary colors, and a preference for visual silence, as opposed to filling every single corner of the page with a variety of elements.

Just like a minimalistic interior is relaxing when you first go in, a minimalistic catalog design or webpage offers a certain reassurance: we are not being bombarded with sales offers and invasive images and color; here is a company that wants to share stuff about their products in a relaxed environment. In the media-frenzy that our everyday lives have become, we can only be thankful for that. Check out this cool example from the Contento site.

Contento site

Technology Plays

Last, but not least, I would like to mention some of the ways web design has been adapting to the developments we have seen in technology: mobile device optimization, touchscreen friendly-design, and wider pages which are better adapted to the humungus monitors that are invading people’s homes, at least in the leading economies.

Well, that´s all I have been able to identify as strong trends for the rest of this and the next year. Use them well and have fun with your designs!

10 comments
Josh Lake
Josh Lake

I've only recently been seeing a lot of websites that use the parallax scrolling which in my opinion works really well to make the website seem more engaging. One example which is definitely worth a look is http://dangersoffracking.com/ . I think this site not only looks amazing by having fantastic illustrations but it is very easy to use to gain all the relevant information.

Cheers for the post

Michael
Michael

Thanks for sharing the information. I'm always interested in design trends. However, the reason I commented was because of the pretty blatant grammatical errors in the post.

#1 "Lately, we having observing a lot of basic color schemes." Sounds pretty unprofessional doesn't it?

#2 "Retro is back actually, it never left…" A period in there would be a lot more professional.

Hope this helps (and thanks again for the good design information).

Veronica
Veronica

Thanks for pointing out the typos, Michael.

I will fix them presently,

V

freddy finally fast
freddy finally fast

Nice redesign here on the site, speaking of design trends. I have been trying to push minimalism forward for years and I've noticed only within the last year or so have most of the more conservative clients come around on this.

Veronica
Veronica

I gues minimalism works with the right audience.

Clients who are into the hard sell will naturally shy away from it...

Becci Arbour
Becci Arbour

I love Retro and also feel that Retro never goes away. I like the new trends.

Veronica
Veronica

The good thing about retro is that there are endless "retros" to choose from, and trends & fashion are about the most fluid, ever-shifting thing there is.

web2feeds
web2feeds

Thanks for the tips and inspiration.

Veronica
Veronica

You´re welcome. Use them well!