Just like the fashions in clothing change with the seasons, reviving old trends and reinventing current ones, graphic design has to breathe innovation, if designers want to stay ahead of their game. Trends in this case are like waves that come and go and surge again. It is not so easy to identify them right away, and not everything is for everybody: just like with clothes, you have to find your perfect fit.
Lately, we have been observing a lot of basic color schemes, made of abstract colors inspired by the visual spectrum of light: red, green, blue, yellow, etc. The rainbow-y look of both webpages and print designs created with this in mind is very attractive: the colors are so strong and powerful that they immediately capture attention.
These color schemes have often been used over a black or white background, to make them stand out even more, and both in typography and images. Here is one example I love:
Designed by Chris Spooner
Here is a real life example by Parallax Design, Australia for a wine company.
Three-Dimensional Feel And Scrolling With Parallax
Modern graphic design is all about creating 3-D illusions. Just like in film and television, designers must now make people feel like they are inside the picture, and that they can choose, in the case of webpages, in which direction they want to go next. There is a big play between foreground and background to create illusions of depth, but scrolling to the sides, like in the simple, but very effective, example below is also coming in pretty strong.
Retro is back; actually, it never left
Retro and vintage are some of the strongest trends in ANY kind of design today. Webpages are certainly not the exception. I love how this Retro Design webpage plays with art, photos, text and music to create an authentic RETRO feel. Check it out! Besides, there is something utterly relaxing about that music.
Minimalism has been around for a while, but it has only somewhat recently taken over the web design arena. Minimalism here can be expressed in many different ways: understated taglines and texts, simple and often light or primary colors, and a preference for visual silence, as opposed to filling every single corner of the page with a variety of elements.
Just like a minimalistic interior is relaxing when you first go in, a minimalistic catalog design or webpage offers a certain reassurance: we are not being bombarded with sales offers and invasive images and color; here is a company that wants to share stuff about their products in a relaxed environment. In the media-frenzy that our everyday lives have become, we can only be thankful for that. Check out this cool example from the Contento site.
Last, but not least, I would like to mention some of the ways web design has been adapting to the developments we have seen in technology: mobile device optimization, touchscreen friendly-design, and wider pages which are better adapted to the humungus monitors that are invading people’s homes, at least in the leading economies.
Well, that´s all I have been able to identify as strong trends for the rest of this and the next year. Use them well and have fun with your designs!