So much has been said about SEO in the past few years that the actual factors that rank a website look like a twisted reality! People are going ga ga over the software and offsite optimization and link building that they are losing out on the most crucial facts that influence a site’s ranking in the search results is not the pagerank nor how many backlinks it has!
Read on to know what actually matters and how search engines rank your content.
If you thought that PR is the ranking factor as the name suggests then think again! pages are ranked according to 200 different metrics and PR is just one of the factors, but what people don’t realize that search engines rate relevance more than page rank.that is why you often see pages with lower rank , show up high on the results.
So how do you achieve this content SEO?
2)Make content for people and not search bots
.The search engines have clearly stated that the best SEO is when pages are made for the benefit of the people and the best link building is one which people naturally vote you with sharing and bookmarking.
3)Don’t indulge in keyword stuffing
– it’s a thing of the past, and you will be penalized.still as a golden rule sprinkle the prime keyword and its synonyms evenly on the article. Use the keyword in the header.
– Pictures speak a thousand words and nothing goes beyond a picture to explain your point. You don’t have to be a graphics genius for that. Make some basic structures and put in stats in there with the text.Please note here, never make the same points as mentioned in the infographic! it will look like you are reading the image and your readers are not dumb!
Image credit SEOmoz
5)Have a clean site code
This is more of a common sense than an optimization technique. If you don’t feed the search engines with content when it comes to your site its none other than your mistake! Having bad code means the search engines can’t read your content. What you must understand here is that search engines don’t function like humans. While you may see a page correctly, the search engine can’t see the page if you have an extra bracket or an unclosed code. This way you are losing some major text juice.This is a very serious offense as far as SEO is concerned to not supply with what it is looking for then it’s not possible to get indexed , leave alone ranking for a keyword.
1)Use proper custom permalink structure and make sure that your primary keyword is a part of your permalink and comes at the beginning of the link.
2)URL canonicalization – This is the biggest sin a blogger can do in terms of ignorance. If you have a problem with canonical URL then your site will eat itself up, more about URL canonicalization here. Lets proceed.
This is the simplest and one of the most powerful thing you can do in terms of onpage SEO. Internal structures help you in two ways. First it helps people read along related posts properly and you get anchor text link from a thematic site (even though its your own) and search engines find it easy to reach your new content and index it. So always keep your internal structure such that your old and indexed posts should point to your latest post , so it will get indexed fast and ranked higher.
Let me know if you have been following these methods of organic onpage SEO on your site yet?
About Guest Author:
Rohan Pawale, a web entrepreneur and a social media evangelist, Rohan is a blogger who loves to write about advanced link building and advanced SEO tips for business blog owners and pretty much everyone who blogs!