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How SEO can help grow your traditional business?

Posted in SEO By Guest

seo
SEO (Search Engine Optimization) is believed as one of the best and fastest developing marketing strategies. Today, the world is moving towards the internet mode of operating and is inclined towards selling products and services by this method, it becomes very important for them to market themselves perfectly on the internet. Let us look into how SEO can be a turnkey element for marketing your website.

Many business organizations believe that Internet is good source to get more clients. Nevertheless, this is far from the truth.  Methods of marketing have counted on the hard work of skilled people who are victorious in creating strategies with a concrete plan and understanding their target segments and markets. While the strategic elements of these methods are very much like SEO, the modes of marketing are quite varied. Let’s discuss the crucial differences.

An orthodox marketing style like advertisements on NP or magazines has got the potential to reach a limited audience because of factors like readership and popularity and so on. Also, tracking an advertisement at a later stage can be quite cumbersome. Also, the cost involved in it can be a big factor. Such restrictions can hardly give a complete picture of your business and thus the chances of missing a customer can be quite high.

What about the advantages of doing a SEO on a webpage? The web portal can have a lot more data about the business. Setting it at the top of Google searches, itself brings a huge measure of credibility to the site. The fact that the website is at the top of the mountain speaks volumes about it and goes towards creating good will. Thus, it can help in giving your business a push. With SEO a larger audience can be reached and the requirements of the customers can be understood. This can corroborate future strategies to market a site. Tools like Google Analytics can help you set goals and the success rates can be measured.

To market any business, one can resort to cold calling, telephonic sales etc. However, with SEO the situation is altogether different. When a website makes it to the top of the pile, customers searching for the service, when looking on different search engines automatically see it. Thus, the chance to get business is greater.

Any business would want to see their sites at top of the rankings of Google, Bing and Yahoo. However, there are many myths that are attached with SEO. Let us understand what they are:

Assured top 10 search engine rankings: Untrue. Actually, no SEO company can assure you high listings. So many updates regularly happen on Google and nobody knows the algorithms used for page rankings. In case if you have approached any company who are claiming high page rankings, it is better to cross check their earlier work and then only believe their words after doing this.

An in-house SEO is less expensive: Untrue. The reality is that SEO professionals can get better search engine rankings faster because the business of page rankings and the technical aspects are clearer to these pros.

Leads received from the websites are not worth following up: Again very untrue.

So, follow these ideas and see your business blooming again with the help of SEO.

About Guest Author:
Stephen L. is a guest writer for Brookside Patio Furniture which specializes in resin wicker patio furniture that one can store in this recommended Toledo storage facility.

10 comments
Harsh Kundariya
Harsh Kundariya

Doing SEO on your website you will get high rank on search engine with targeted keyword so; you can get targeted traffic on your site.

web design perth
web design perth

great article...to follow the tips of seo the small bussiness gets up quickly..

Think Green
Think Green

Nice Article,
SEO, it can help your web page to get good rank in organic search engines,SEO increase the market exposure of your website. It increase your sales and give a good return on investment.

Cheers :)

nazimwarriach
nazimwarriach

Hi Suraj,
First of all let me thanks for sharing such an SEO Tips enriched article and floating an idea for using SEO as advertising.
Yes, SEO can be very useful for traditional businesses too.
Regards

Satish
Satish

I heard a lot of things about SEO in wordpress and blogging. Can we do SEO for webpages too? Does the other formats of web technology codes accept SEO as they would accept for wordpress and blogger? I think SEO in wordpress, but never knew how they do on a web-page and in organization websites.

jon
jon

I hope a lot of small business intending to invest in a website read this post !

Mathan Harmol
Mathan Harmol

Hey Tom, I think that SEO and online marketing you do for your site, the more traffic you’ll get. Thanks!

Tom Aikins
Tom Aikins

The more SEO and online marketing you do for your site, the more traffic you'll get. It's that simple. And it lasts for years and years. It's not like spending money on traditional media which is here today and gone tomorrow. I know. I sold magazine ads for 25 years.

Rohan
Rohan

I especially like the conclusion where you have listed pure facts and separated them from the SEO myths :) while SEO professionals do make tall claims sometimes, there is also no scarcity of clients who ask for guaranteed results :)
Nice take on local search engine listings , because it cannot survive the internet otherwise , had it not been for SEO .

suraj
suraj

SEO is nothing but optimizing your web/blog pages for search engines, so they can get good position in Search engines for particular keywords.

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