When it comes to marketing your design agency online, you may consider SEO a little overwhelming. This is because there is so much detail to search engine optimization that it may be difficult to pin down the best techniques to use. Additionally, SEO is not a one-time event, but a continuous effort.
So, in short, SEO is both time and energy intensive. Yet without it, you will not get the volume of traffic you need to build a successful design agency online.
One way of understanding SEO tactics is to break it down into two simple categories: on-site SEO and off-site SEO.
This is generally everything that you could do on your design agency web site to improve search engine traffic.
On-page aspects of search engine optimization include putting your keywords into:
• title tags
• lead paragraphs
• content body
• conclusive paragraph
• picture ALT tags
• meta summaries
• internal linking strategies
A blog on your website is perhaps of the best ways to continually create new information. A static website is fine, so long as there are some dynamic blogging pages associated with it.
On-site SEO for your design website depends on robust content, good keyword selection, and finding ways to appear to be an authority in your niche. By developing a meaningful website structure to enable easy formatting for navigation, it is easier for search engine crawlers to index your pages as well as for human readers to find relevant content.
This is essentially a range of techniques that that will lead to a “link structure” pointing back to your design website.
Off page SEO consists of such tactics as:
• Guest blogging
• Link exchange
• Generating share-worthy articles for article directories.
• Creating interesting and informative videos for your sharing websites.
• White papers
• Blog commenting
Your goal is to begin building external hyperlinks to help your website rise up in the search engine index pages.
Content, Content, And More Content
If there is a secret to SEO it is simply dedicated content creation. Google and other major search engines only rank websites well if they have fresh on-site and off-site content. This content has to be high quality, rather than something that is simply thrown together.
Consequently the success of your SEO strategy depends on creating lots of content for your traffic building efforts. Without a way to continually create content, your SEO strategies will begin to falter in time.
In order to create high quality content, you may need to employ a talented full-time staff member or to outsource the work. This is because something like blogging alone will take a substantial amount of time, and as your success in blocking improves the content has to be parcelled out to social networking websites as well.
Choosing the right SEO methods is based on using techniques that make the most sense for your design company. You have to choose between managing SEO tasks internally or outsourcing this work to an SEO firm. You can also have a combination of both. Your decision is based on identifying what SEO strategies will make the most sense for your design business.