Today most every company of any size is actively engaged in the use of various social media platforms to increase their business. Corporations seem to be trained, crafted, and controlled as much as a politician. Much of this has to do with the information age where everything is right at your fingertips. Officials, whether it’s for a company or government, have to be incredibly careful with what they say and how they say it because, as social media has taught us, you can get in hot water really quickly.
There are many things that can cause a social media disaster and not putting in the necessary planning and time can prove a dangerous combination. When individuals or companies don’t manage their social media efforts they’re asking for something to happen. When you engage in the public arena, you’re doing just that…being public. If you’re making a half-hearted attempt don’t be surprised what happens. Every one of your efforts should we well crafted and thought out. Some companies spend millions on their social media messages so give it some thought before acting.
Sometimes not saying anything at all is just as bad as saying the wrong thing. If you’re not actively engaged in social media then you’re missing out on an integral opportunity to generate and build relationships with clients and the general public. Many companies, like LSF Interactive for example, have worked closely with companies in order to create an online image. When a company isn’t actively engaged in dialogue in these social platforms then their image can often be adversely affective. The world is turning social and if you’re not a part of it, then you’ll be left behind.
One of the biggest deficits any company can have is when you simply do not know what’s going on in the world of social media. If you really don’t know the difference between LinkedIn and Facebook, it’s going to show. Knowledge is power and keeping up on trends and speak is important for audiences and clients to understand that you’re keeping up to date on all of the latest trends and techniques.
The lasting effect of a bad sound byte can sink a company. There’s an old saying that goes, “loose lips sink ships.” This is most definitely true when it comes to the information age. As we’ve seen, stocks often take huge dives if there’s any negative word about a company in the daily news. Bypass these social media disasters and keep your image and approach focused and under control because once it’s out there, it’s out there forever.