Social media marketing is a great way to drive traffic to a website. In a matter of minutes, your tweets or Facebook updates can go viral and send a large amount of targeted traffic to your website. However, you need to properly manage your social media marketing campaigns in order to see the best results.
Create Excellent Content
Your number one priority when running a social media marketing campaign should be to create high-quality content every time you update one of your accounts to make sure your followers are receiving something of value by following your account. When you are able to provide your social media followers with great content, they will be more likely to continue to follow your accounts and share your links with their social circles because they feel like you truly know what you are talking about.
Sharing other people’s content besides your own is also a good way to ensure you are sharing nothing but high-quality content with your followers. By sharing links to other people’s content from around the web, you will remove the possibility of spamming your followers with your own links and articles, which could help turn them off to your social media account.
Interact with your Followers
Another social media marketing tip you should keep in mind is to interact with your followers. By engaging your followers and entering into the conversations taking place on social media, you will be able to gain the trust of your followers and position yourself as an industry expert. Taking the time to answer your followers’ questions will help you become a go-to source of information on your specific industry.
Set a Schedule
Creating and sticking to a set schedule is another excellent way to improve your social media marketing campaign. When you send out your social media updates on a regular basis, your followers will know exactly when to look for your updates and new content. This will make it easier for them to know when they should be logging onto their social media accounts, ensuring that your followers will continue to come back to your account to see what else you have posted.
Also, sticking to a strict posting schedule will help you stay focused and organized. When running a social media marketing campaign, it can be rather easy to get sidetracked and want to work on a different project. If you start to skip a social media update here and there, you will continue to skip posting updates as it will not be a part of your routine. With a schedule in place, you know exactly what needs to be done day in and day out to achieve your social media marketing goals.
Using a third party tool to schedule your tweets and Facebook updates is one of the best ways to stick to your schedule. This way you can create all of your social media content at one time and spread it out over the course of week or month.
There is no doubt that social media marketing is here to stay. Those businesses who embrace this type of online marketing are poised to have better success than those who do not. Creating high quality content, interacting with your followers and sticking to a set schedule will help you properly manage your social media marketing campaign to ensure sure success in 2013.
Social Media Management tips for marketing success in 2013