MachoArts passionately provides useful articles for Creatives. We share resources for Designers, Photographers & bloggers.

The 10 forbidden rules of Link building

Posted in SEO By pedro

There’s a common standard to link building, which most successful webmasters seem to agree upon: you need to make it look natural. This is the golden formula for effective link building. And on the flip side of it there are 10 common mistakes which novice webmasters often make, while trying to increase their traffic and popularity.

link building

1. Too soon

You must wait until your website has some measure of content, before you get bent over promoting it. New websites that get linked to before they have anything worthwhile in there are rather suspicious… and prone to land in the sandbox of search engines, where they may be with-held for months before allowed into the search results. Hastily promoting your website is a great way to curb its natural growth!

2. Too much

If your recent website starts getting thousands of links daily it will surely trigger some flags, because more often than not, it’s a sign of foul play. If such a website is manually reviewed, it won’t take long at all before most of its previously indexed links are rendered invalid, and its rankings will soon collapse… and it’s back to square zero. Bottom line, you need to pace your link building efforts over time, for best results.

3. Chaotic Linking Patterns

When people link to the pages in your website by their own volition, it’s generally a random and irregular process… and naturally so. But when careless webmasters artificially build links to their properties it’s outright a chaotic process, and that may turn against their advantage. For sensible results, you should try to even out your link building activities and be as consistent as possible, rather than building links aggressively for two days and then forgetting about your website for two months.

4. Bad neighborhoods

If you believe that link building is a numbers game, and your only focus is accumulating backlinks to your website, irrespective of the source… there’s a good chance you’ll end up disappointed. Most search engines seem to believe in the old saying “tell me who you hang out with, and I’ll tell you who you are”. If you only get links from spam websites, your website will soon be marked as one such website, too.

5. Unremarkable Link Portfolio

Your website’s link portfolio is the entire collection of back-links it (or you) has amassed over time. Ideally it should be diverse, with links from all kinds of good and bad websites, in all kind of TLD’s, from all countries in the world. It should have a niche focus, but still get a few links from random sources. If you fail to mix it up like so, your link portfolio will be unremarkable, and your website will rank nowhere fast.

6. No deep-links

So you have a website with dozens or even hundreds of indexed pages of content, and yet you keep amassing back-links to the homepage only? Generally speaking, that doesn’t look natural, and it will severely dilute your efforts. For better results, you should build deep links as well, with a special focus in your most popular pages, or those with a higher ranking potential.

7. Repetitive anchor text

All too often, a webmaster will obsessively arrange links with their primary keyword as anchor text, because they hear that will eventually land them a #1 rank for that keyword. In truth, that’s actually a great way to tell search engines you’re trying to manipulate rankings, which will likely back-fire on you. Remember… you need to give prominence to your main keywords, indeed; but for the sake of looking natural, it’s best to mix them up with several variations and alternatives (in a ratio of 50/50 or so).

8. Paid Links

The issue of paid links has been highly controversial for some years now, and a definite resolution to it is nowhere in sight. The common agreement is that paid links are not necessarily bad, unless their only focus is to manipulate search rankings. Regardless, you can usually buy the occasional link without incurring the wrath of search engines… but if you try to buy your way to top rankings, it’s only a matter of time before you suffer the dire consequences.

9. Link Exchange Schemes

There’s no problem with setting up link exchanges occasionally, with relevant websites in your niche. But if you focus exclusively on this link building strategy, and you keep getting links from random websites outside of your niche, your link portfolio will suffer… and so will your website. For best results, the mass of your back-links should be one-way rather than reciprocal.

10. Link Begging

Serious webmasters don’t ask favors… they earn their merits. If you go around begging for back-links, you will get nothing except a bad reputation for yourself and your website. It’s perfectly fine to write an e-mail to a webmaster in your niche suggesting he may want to link to a relevant page in your website. But make sure there’s a valid reason why they would want to do such a thing, otherwise you’ll just waste your time and lose credibility.

Can you spot the pattern? All of the aforementioned errors stem from link building practices which are ostentatiously unnatural, and best avoided… especially if you’re serious about developing websites for the long haul.

11 comments
MikeHussy
MikeHussy

Thanks for sharing this nice information. I think this information will help every member.

Ashish
Ashish

Very nice but now penguin is updates so how to deals with that??

Jeffrey Dale
Jeffrey Dale

This is a good article man. I found your website through bloggers.com, and this is one of the first I've seen that is actually pretty decent, which doesn't surprise me because I believe I read you in a post saying you've been doing this for over a year. Nice site, and I like the article, it has totally opened my eyes, and sadly I have been guilty of doing a few things on this list. I guess the old adage "quality before quantity" rings true when it comes to web traffic. Thanks for the insight.

-Jeffrey Dale

Ashanti
Ashanti

Thanks for the tips. Number 10 is particularly good. No need to beg when you get links yourself using guest posting and such.

Jenn Marcelais
Jenn Marcelais

Great tips on what not to do! Link building takes time, and careful consideration should be taken into where you exchange links and have your site listed. A link from the wrong website at the very least won't help, and in some cases may hurt.

Evelina
Evelina

Great article about linkbuilding. I have done some errors in my klinkbuilding in the past but I have got a hang of it now. This article is a very good startpoint if you gonna start build links to a site.

jibran
jibran

now after hitting hard by panda i am starting from zero
should i start link building right now
suggest some links or directories which are good and free for submission

Pedro Cardoso
Pedro Cardoso

Thanks for the positive feedback, everyone! As Jibran pointed out, these are all too common mistakes. Sure... they're the kind of mistakes we all make occasionally; the real problem is when one keeps doing these things repeatedly and excessively... then it will surely cause a negative effect on a website's rankings.

jibran
jibran

wonderful article
it clears many things in my mind
recently i was hit hard by Panda and i think i have done most of these mistakes as new blogger

bbrian017
bbrian017

Hello Pedro, great article. I think one of the biggest selling features to our blog engage rss and marketing services is how naturally we build back links to our customer’s articles. It’s not too fast and it’s not too many as you put it so well. I think many people forget creating back links to articles is just as important as to creating back links to their home page.

Sanjeev
Sanjeev

Nice List for the cautions which we should take while building the links for SEO purpose.

popular personal essay writers for hire usa buy astronomy presentation write my religious studies thesis statement help me write professional phd essay on trump esl dissertation results writing for hire best custom essay ghostwriter for hire for college best admission essay writers service au professional dissertation hypothesis proofreading services for college professional masters blog post topic custom academic essay editor for hire for mba top curriculum vitae editing service au help with my custom critical thinking online pay to write cheap admission essay best blog post writing services cheap paper ghostwriters services for university professional homework writer website gb top dissertation hypothesis editing services uk custom essay ghostwriter for hire for university esl problem solving editor site us type my classic english literature report help me write custom reflective essay esl critical analysis essay proofreading for hire ca cheap curriculum vitae ghostwriting site us best reflective essay ghostwriters websites for mba top dissertation hypothesis editor sites usa cheap content editing for hire for college popular report ghostwriting services usa popular admission essay editor services usa descriptive essay writer site uk custom dissertation abstract editing sites cheap research proposal editing service usa best school essay writers service online cheap college cheap essay advice buy english report professional blog editor website for masters professional dissertation ghostwriting websites online esl case study ghostwriting service us pay to do top problem solving online cheap critical analysis essay proofreading sites for college cheap article review ghostwriters sites uk soft shell lobster top article ghostwriting websites au custom creative essay writing service gb popular blog post ghostwriter site for university top expository essay writers websites custom university essay editing sites for university cheap mba admission essay ideas do my human resource management creative writing dissertation ghostwriter websites au professional speech editor websites for masters best writing service online esl analysis essay writer website uk professional school homework assistance best dissertation methodology writing for hire for phd best literature review ghostwriting websites for phd popular application letter writing websites for college esl letter writer website gb top definition essay writer site best creative writing writers sites online popular biography editor sites for university culture essay writing for hire best cover letter ghostwriter website for mba top presentation ghostwriting services usa professional dissertation methodology proofreading services for college esl blog post writers sites for masters esl speech editor website usa popular university essay ghostwriting sites for phd professional dissertation methodology writers websites for masters cheap papers writing service gb top papers writer sites for phd esl descriptive essay editor sites for university top home work writer website for university top dissertation results editing service for mba popular thesis proposal writers for hire online cheap definition essay ghostwriter services usa professional scholarship essay editor site us esl bibliography editing site online type my family and consumer science curriculum vitae cheap expository essay proofreading for hire critical analysis essay proofreading services au law essay sample top personal statement editor site buy professional letter top academic essay ghostwriters service for school popular blog ghostwriters sites us best mba essay writer sites ca reflective essay for university write my engineering application letter cheap masters essay writers services for mba professional presentation ghostwriter website ca ancient egyptian paper best admission essay writing websites for university custom thesis writer for hire us custom reflective essay ghostwriter service for school popular college essay ghostwriter site online custom definition essay writing for hire gb write environmental studies bibliography popular essays ghostwriter site uk cheap assignment ghostwriters service for mba custom paper writing sites gb pay to write admission essay on lincoln professional personal statement proofreading websites for masters cheap scholarship essay writing sites ca top content ghostwriting service gb popular analysis essay editing website online esl report writing service for mba help with my ancient civilizations dissertation chapter top problem solving ghostwriters site online popular course work ghostwriters website for university best definition essay ghostwriter site for university cheap analysis essay writer service for school help with trigonometry dissertation methodology custom editor service for masters preschool child observation report pay to do communication term paper pay to do health course work popular essays ghostwriting for hire online esl thesis proposal writing websites for mba type my top best essay professional research paper ghostwriter service usa professional research proposal proofreading service esl dissertation proposal ghostwriter service for university popular creative writing ghostwriter websites ca best blog ghostwriting site for college best content writer service gb professional presentation ghostwriting site uk esl university dissertation chapter example popular mba essay writers sites online popular dissertation introduction ghostwriters site au liberal view on poverty order top scholarship essay on usa top scholarship essay proofreading service ca top annotated bibliography writers for hire for phd cheap mba dissertation methodology examples the buried life summary popular argumentative essay writer sites for masters best research proposal editor sites for phd professional research proposal proofreading websites usa top papers editor sites uk esl biography proofreading service us cheap college cover letter samples popular college creative writing examples pay for custom problem solving online personal proofreading service au custom dissertation abstract writers websites online cheap research paper writing site online best bibliography editing services gb hamlet comic relief top university biography topics top scholarship essay writers website gb esl term paper editor website for masters top term paper ghostwriters services us esl admission essay writers for hire for university personal statement editor for hire online top blog writers site au cheap paper editing services for college business essay writer sites top speech editing for hire us pay for my custom reflective essay on donald trump cheap dissertation chapter writers websites for school professional report ghostwriter service for college best admission paper ghostwriting services for masters custom blog editor site for mba julius caesar paper help with my esl persuasive essay on civil war custom thesis writing service for university custom scholarship essay writer services ca a seperate peace theme write esl expository essay on usa community identity stability best movie review ghostwriters sites for university custom article review editing websites for school pay for professional rhetorical analysis essay on brexit community essay sample top resume ghostwriting site for phd esl article review writing services ca best book review proofreading website for mba custom thesis writing site au popular admission paper ghostwriter website au best book review editing websites usa cheap homework editor website for university cheap cover letter writer websites for mba just lather esl university academic essay example esl paper editing services ca best university cv example pay to write popular admission essay on lincoln professional research paper editing sites online top case study ghostwriter site for college top speech ghostwriting website for mba professional speech writing website for university custom course work proofreading for hire for college professional dissertation methodology editor for hire for masters popular rhetorical analysis essay proofreading service au critical essay ghostwriting for hire uk help with my esl custom essay on usa popular dissertation hypothesis ghostwriter for hire for mba best thesis ghostwriters service for mba pros of racial profiling custom critical analysis essay ghostwriting site usa pay to get phd essay on usa cheap cv ghostwriters for hire usa esl research proposal ghostwriting service gb write me esl book review esl best essay proofreading site help me write shakespeare studies cover letter help me write best critical essay on presidential elections professional cv ghostwriting sites for mba write my best bibliography online best masters thesis advice top analysis essay writers website for university website review essay best analysis essay writer site for university pay for my professional creative essay on presidential elections custom content writing sites au best reflective essay ghostwriting for hire usa professional curriculum vitae editor website au esl dissertation chapter writer websites usa custom phd biography topic cheap phd curriculum vitae advice popular book review ghostwriter service for university write top business plan online blog ghostwriters sites online esl university assignment sample custom essays ghostwriters for hire for school custom essay ghostwriters service top persuasive essay ghostwriting service for school custom reflective essay editor websites ca top academic essay writers service for phd best writer site au professional dissertation proposal writers service for college top admission essay editor for hire for school best dissertation results editor service for mba popular rhetorical analysis essay editor site au cheap phd essay ghostwriters website for university custom scholarship essay writing service usa blog post ghostwriters service au best phd essay ghostwriter website for school cheap biography writers website us custom argumentative essay proofreading websites for mba cheap mba business plan topics help writing life science thesis write medicine letter popular academic essay ghostwriting services au pay to do popular phd essay on presidential elections professional admission paper ghostwriting for hire gb professional content writers sites for school help me write best masters essay on lincoln esl course work ghostwriter site uk popular article ghostwriter for hire for phd custom critical essay ghostwriting sites uk scholarship editor website usa mom is best popular blog post ghostwriter sites au cheap academic essay writer service au cheap scholarship essay writers services au cheap dissertation writing for hire usa top thesis proposal ghostwriter service gb professional academic essay ghostwriting service for university dissertation abstract writing for hire gb popular content writer website au esl annotated bibliography writers website uk best critical analysis essay writers services for university custom dissertation results editing websites for masters love in la sparknotes top biography writing for hire uk best academic essay ghostwriters site for university top report ghostwriters service for college popular dissertation introduction writer services for masters professional best essay editor services us popular article review ghostwriters services for college custom personal essay on usa custom thesis proposal ghostwriters websites for mba top annotated bibliography proofreading service for university best critical analysis essay writing website ca popular dissertation abstract ghostwriting services us popular blog writing websites best school essay writing sites for masters pay to write art & architecture bibliography top research paper writers website for phd top literature review ghostwriter website gb cheap college movie review socialization and culture top letter editing site au top dissertation results writers sites for school popular cv editing site for university popular thesis writing websites au best creative essay ghostwriting service online cheap literature review editor site au custom college course work example help me write popular creative essay on hacking top academic essay ghostwriter service best critical thinking editor website us professional masters expository essay help best rhetorical analysis essay ghostwriting services uk popular expository essay writer service for school professional homework proofreading website for mba cheap article editing site for college popular school cv examples logic essay ghostwriting site professional mba dissertation proposal esl dissertation ghostwriter services for phd phd essay on history best dissertation methodology ghostwriter website au popular book review proofreading site for university popular course work ghostwriter website usa cheap creative essay ghostwriting for hire for phd esl creative writing writing for hire for school elvis presleys wife cheap dissertation hypothesis ghostwriting for hire for university what are western religions top blog ghostwriting sites ca help writing best analysis essay on hillary cheap dissertation proposal writing for hire au help with custom admission paper buy shakespeare studies thesis top critical essay editor service online esl expository essay writers site custom personal essay editor service for school popular blog ghostwriter sites au type my professional critical essay on shakespeare custom persuasive essay writing sites us esl paper editing site us pay to write health speech cheap essays writers website usa esl university essay ghostwriting website for phd cheap best essay writer services gb cheap scholarship essay proofreading website for phd help with best literature review online custom creative writing writers service au professional annotated bibliography ghostwriter services ca dissertation chapter ghostwriter sites us professional dissertation proposal writer website for mba literature review writers services ca order classic english literature resume persuasive editor services us popular best essay writing for hire for university rhetorical analysis ghostwriter websites au top curriculum vitae proofreading service gb professional research proposal proofreading site for masters popular business plan ghostwriting site for college custom university essay ghostwriting website for mba type my women and gender studies creative writing best mba essay ghostwriters for hire us cheap phd essay ghostwriter service best dissertation abstract ghostwriting website for phd esl speech proofreading sites for school custom argumentative essay editing site for mba custom school letter assistance best dissertation conclusion editor websites for phd do my custom masters essay on shakespeare esl curriculum vitae editor service custom academic essay writing for hire au type my custom academic essay on usa professional critical thinking ghostwriters site for masters esl book review writers websites au professional creative essay ghostwriter websites for university pay to write investments admission essay physics writing websites top critical thinking writers sites ca case study ghostwriter site ca professional presentation ghostwriter site for school cheap argumentative essay editor websites for school popular course work ghostwriters website uk top course work ghostwriter service for school help writing statistics dissertation conclusion popular personal essay writing services online life science essay writers for hire custom thesis proposal writer services uk esl bibliography ghostwriting service cheap university business plan topic best dissertation results editor service ca cheap curriculum vitae editor sites for school best biography editor website au professional argumentative essay writing service top book review writer websites for school popular dissertation ghostwriter site usa custom phd essay ghostwriter website top college essay ghostwriter site online esl blog ghostwriter websites online best best essay writers services us buy logic cover letter professional scholarship essay ghostwriting for hire for university help writing film studies cv esl proofreading website au pay for tourism bibliography top annotated bibliography writing website uk business analysis paper popular rhetorical analysis essay writing websites for phd an image of africa meaning of true friendship cheap cover letter ghostwriters services popular dissertation ghostwriters site usa write me ancient civilizations movie review order world literature book review professional admission essay proofreading website uk popular course work ghostwriter sites for university biography proofreading for hire online ahab in moby dick nature vs nurture research paper custom college dissertation ideas cheap school annotated bibliography advice best course work ghostwriter for hire uk esl article review editing for hire for mba custom definition essay writing site for phd pay to write anthropology article review professional phd dissertation sample cheap book review writer websites custom dissertation results ghostwriter for hire us pay to write communication book review popular article ghostwriter sites online esl speech proofreading website for phd cheap essays writers services au professional masters essay ghostwriting service for phd top business plan writing services for university best curriculum vitae writing website au professional university admission essay advice popular expository essay ghostwriter websites pay to get theater studies dissertation results popular custom essay ghostwriter website for masters custom application letter editing websites for college symbols in the metamorphosis professional thesis proposal ghostwriter service for school popular mba term paper topic breathing underwater sparknotes great depression essay introduction earth science ghostwriters sites cheap personal statement writing services for college custom speech ghostwriting website us dissertation writing services gb popular home work ghostwriters services usa custom descriptive essay writing websites usa professional blog post writers sites for mba popular letter proofreading services for college pay to write custom academic essay on usa best blog editing sites for phd esl admission paper proofreading services uk professional dissertation chapter ghostwriting websites for masters cheap university essay ghostwriter site au custom papers editing site for mba top university essay proofreading website ca help with top dissertation conclusion esl dissertation conclusion editor site au popular blog post writer site for masters esl scholarship essay writers services custom business plan ghostwriter website online esl essays proofreading for hire for mba professional thesis statement writer site uk best article ghostwriters sites ca united methodist communion order earth science admission essay professional personal statement proofreading service for school custom problem solving writers services for school professional homework ghostwriter website ca college ghostwriting websites au logic writing site popular best essay editor services au cheap bibliography ghostwriter for hire uk best report editor site au cheap thesis proofreading site gb professional thesis statement ghostwriter services gb my personal philosophy professional report editing service for university custom ghostwriters website for masters popular scholarship essay proofreading sites usa help me write top blog online top thesis statement writer websites for university cheap assignment ghostwriter services top research paper proofreading site for college cheap research proposal ghostwriter websites online best academic essay proofreading services au pay to get english dissertation hypothesis cheap dissertation abstract ghostwriters sites professional phd resume assistance help with music thesis proposal buy human resource management admission paper professional blog post writer for hire ca best college curriculum vitae samples esl paper ghostwriter service best best essay writing for hire for phd write me best analysis essay online cheap application letter writer sites for mba custom rhetorical analysis essay editing site for college professional problem solving proofreading service for phd esl blog post editing site au reflective editing sites usa esl dissertation conclusion proofreading sites au help with my music home work communication writers services professional phd dissertation hypothesis advice help with my top masters essay on hacking best term paper ghostwriter service for school cheap curriculum vitae editing sites for mba pay to do popular school essay on trump help me write esl university essay on brexit custom research paper writing website gb esl academic essay proofreading for hire top argumentative essay writing services usa popular argumentative essay proofreading for hire for university pay to do history annotated bibliography