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The Art of designing Logo

Posted in Design By Guest

Logo is a very important part of any brand. Logo is often that thing which is people still remember even they totally forgot to your website, company or whatever else. So, how things you should to use and how you shouldn’t? I´ll try to describe in a few steps some important things.

Step 1 – An idea

Yes, an idea. Probably the most important thing. If you are creative, don´t be shy and let to try it, some graphic designers are saying that good looking logo can´t be made by myself, but I think that some low-cost and own made logo can be better than the professional made logo like a Pepsi cola logo (about $1 million dollars) or BP logo (almost $136 millions!!!). Personally I think that logo should be simple, have max of 3 colors and somehow fit to brand overview. You can see that most of successful logos are short, text and have 1-2 basic colors.

Professional logos of popular companiesSome examples, as you can see the most of them are easy made.

Step 2 – A quality standard

Successful logo must be quality. So I recommend quality programs like a Adobe Photoshop CS, but I don´t like stealing and piracy, so if you haven´t money to buy license or download a trial version you can use some freeware programs like a Paint.NET (it´s like an upgrade for MS Paint, it´s almost like a PS) and others. When you are creating a logo, you´re usually working with some format (e.g. .PSD or .PDN) which support high quality, but finished picture will be pretty big (can be over 1 MB) and it´s not good. Very known format JPEG is good if you are sending a lots of photos from holidays to you friends, but can be a bad format for your logo, because JPEG is loss format (you´ll lose information about colors and so on) and it will have a negative effect. Useful is saving a logo in general format of your program first, for Photoshop is it .PSD format, you can easy make any changes if it will be necessary.

Difference in quality between .png and .jpeg formatDifference in quality between .png and .jpeg format.

Step 3 – Creating a logo

Now we have an idea how our logo should be looking, we have our graphic editor ready and we can start. I recommend to you search on Internet for some tutorials, but beware of bad effects like is the burning text or crazy variations, because mostly it will be bad for you and your logo. If you don´t know, where you can find nice and useful tutorials try search for: Photoshop tutorials, logo design showcase, paint.net tutorials, graphic logo, etc.

Third part was short, but it was challenge for you. You must rate you work, make changes if it´s necessary, try some variations and more. Good things for logos are quality, originality and simplicity and the bad things are copy, low quality and weird… Don´t be like this at the bottom.

Similar logo Designs

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This is the guest post by PetBook. If you are interested to guest post on this blog, check out the guidelines here.

10 comments
shashi
shashi

Just to add to what Macho has posted on logo designing..Get Daivd Airey's book 'Logo Design Love'.. Worth every penny. has everything on Designing logos. All your questions will be at rest. :-)

http://www.davidairey.com

Brett Widmann
Brett Widmann

This was really helpful! I'm currently working on a logo design for a company.

anehra63
anehra63

fantastic writeup great for novice like me.

neo
neo

great article which is helping me a lot in design work

burman
burman

A very educative article

Gennaro
Gennaro

I agree that a logo is best when it's simple. A simple text based logo with nice typeface does the trick. Disney gives off the air of fun and young whereas The New York Times is more of a sophisticated look.

Ashley
Ashley

Great Post... This really game me lots of insight in to what i should be looking for when i make my new logo for my website.
Thank you

James
James

Neal is absolutely correct. Logos should always be created in vector based programs like Adobe Illustrator. Logos should also try and stick to 2 - 3 colours max, although for display purposes you can often get away with more intricate colour effects.

Neal
Neal

You don't do professional logo design in Photoshop or any raster based program. To create a professional logo use a vector based program like Illustrator.