The secret to running a successful blog is being able to write content that people want to read, share and keep coming back for more. Depending on the niche market that you are in your content and topics will vary heavily. No matter the focus, the task of creating quality content that gets people engaged is still what’s important.
In this post we are going to highlight three different ways that you can twist and angle your content to keep you audience focused, sharing your content and contributing in the comments section as well. The longer and loaded up your blog posts are with ongoing text, the more likely people will close out your site and move on to somewhere else. With that in mind… let’s get started!
Writing Content that People Will Share
Getting people to share your content isn’t an easy task. Not only content goes viral, but you can increase your chances of getting a share by adding social media icons to your page which makes it easy for people to simply click a button on your post where they can share it with their social networks. The best blog posts for getting shares are infographics and images, but also interesting stats, current news/trends and controversial topics are other things that get people talking. Visit other top bloggers and see what their most shared blog posts are, and how you can use these same post topics to create areas for your site and niche.
How to Get People to Comment on Blog Posts
Getting people to comment on your blog is always a challenge. The first thing you are going to need is traffic and an audience of interested reasons, the next thing you will need is a reason for people to leave a comment. An excellent way to increase comments on your blog is to end each post with an open ended question such as “What are your thoughts on this topic?” or asking if anyone else has seen or tried a product or service that you might be mentioning. Most of your blog posts will get a lot of readers, but only a small fraction will actually leave a comment. Entice your readers to leave a comment by simply asking them, and you would be surprised at how many more comments you will get.
Write About What People Want to Read
One of the best ways to write useful content is to cater to your audience and write about topics and questions that people are specifically looking for. If you have a blog on “fishing”, you can write various posts on the best fishing bait to use, top fishing destinations in the country and reviews on fishing gear. All of these topics are being searches millions of times daily in the search engines. Providing answers to these questions would be a great way to cater to this audience, as they are all looking for answers and user feedback to their questions.
As you can see there are plenty of ways for you to create engaging content that get people to visit your blog, comment and even share your content. At the end of the day it’s all about providing value and giving your reader something that wows them and is worthy of being shared with others.