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What You Should Know about Twitter: 5 Stats for Marketers

Posted in Social Media By Tom Chu

With a giant like Twitter that has taken over the globe in popularity, you have to expect that it will become a powerful tool for the business world. As a marketer, you have probably been looking for the best ways to exploit it as a resource since it started gaining traction.

Now that it is a web sensation that gives access to most of the world in a personalized place, it is time to really start taking advantage of it in a way we haven’t before. That means more than just building links and branding. You have to really understand it as it is now and as it was when it first began.

Here are some interesting, relevant facts about Twitter that you can use to better understand the site. From there, you can take advantage of it as the incredible marketing tool it is.

1. Infographic: Twitter Statistics, Facts and Figures

Infographic: Twitter Statistics, Facts and Figures

The first thing you might notice here is that the infographic is out of date by several years, ending at January 2010. However, it starts from the beginning and shows clearly how fast the site grew through the years. It includes information on users and following, making it an interesting and informative graphic that is worth a peek.

2. Twitter by the Numbers

Twitter by the Numbers

A little more up to date, this one goes through 2011. It has information on the number of Twitter employees since 2008, the increase in posts per week, number of tweets sitting on the site, how many users there are and more. This is a quick one, but it packs quite a lot of useful data into such a tiny graphic. You will certainly get plenty of stats here.

3. Is Pinterest Driving More Traffic Than Twitter?

Twitter by the Numbers

Pinterest is pretty much the new big thing. It is following the same growth patterns as Twitter, producing a huge fan base and getting more popular by the day. The stats here show the traffic being generated by both sites as well as a few others. You might be surprised to see that the two are evenly matched, creating just as many visits as the other with only a slim margin in favor of Twitter. That is important to know if you are looking to expand to a multisite social media campaign and want to know where to go beyond the usual Twitter-Facebook-Google+ combo.

4. Twitaholic

Twitaholic

Sometimes creating more followers is all about knowing the competition. That is why following the stats on who is the most popular, with the most Twitter followers, is helpful. This site posts the stats on the top 1,000 Twitter users for you to check out. Naturally, these tend to be celebrities, networks and companies. Twitaholic is an affiliate of TwitterCounter, which gives you more in-depth stats custom-made to your accounts.

5. 5 Cool Twitter Stats

5 Cool Twitter Stats

Search Engine People posted a list of five interesting graphics based around Twitter stats. I couldn’t pick up one to show you, because all five are fantastic, so I thought I would just link to the blog. It shows the languages commonly used, the likelihood of profits from Twitter accounts that communicate with customers and more.

Conclusion

Keeping up with Twitter stats is the easiest way to move forward with your social media campaign. It will help you to better understand how the site works, putting it into proper context.

What Twitter stats do you find most helpful? Let us know in the comments.

4 comments
Kevin Gabbard
Kevin Gabbard

This is a great article full of useful information, tips and how to implement them as well. Twitter is a great tool to use for marketing and shouldn't be overlooked, especially because of the relative ease is it to use. I'd suggest that you don't use Twitter as a one and done attempt at social media though include Facebook,LinkedIn,Pinterest,etc, in conjunction with Twitter can and will bring you positive results though.

Centrelink
Centrelink

The guide and instructions that you have shown and discussed here is very useful and I find it to be very helpful and relevant. I hope many will be able to receive great benefits from this information that you have shown here.

Anton Koekemoer
Anton Koekemoer

Thanks for sharing the tips - It’s also important to know how to use the Hashtagg (#) Feature and others features that can help you develop and grow a more targeted marketing campaign on Twitter. Twitter offers you valuable ways to connect by enabling you to search for people by different criteria, and then connect with them. Then there is also the list function - That’s quite useful for monitoring and following specific groups of people.

Becca
Becca

That is an awesome post. You have really layed out your points in great detail the Twitter Marketing. Very easy to follow with good content. I should take get hold of this post, read and impliment the points outlined.